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We shape brands
as assets

Our approach combines strategy, humanity, and creativity to transform your brand into a force that inspires action and drives growth. We help organizations align vision, culture, and experience and turn ambitious ideas into real lasting impact.

Expertise

We work with organizations at moments of change like startup, merger, acquisition, repositioning 
or reinvention.

Team members

“Having led creative teams from around the world for several years, I think that Quebec has an extraordinary multidisciplinary talent pool. Creativity here has not finished to take hold on a global scale.”

Yann MooneyVice President, Creative

“I believe that a brand strategy that doesn't include all stakeholders will remain an intellectual exercise. Strategy is only 20% of a project. The other 80% consists of its alignment and execution at the brand's every point of contact.”

Lynne GagnonVice President, Strategy and Consulting

“To me, the success of any strategy relies on a keen understanding of the client’s reality, both internal and external. It must also be perfectly aligned with the brand in order to deliver the desired results.”

Élise Paul-HusSenior Director, Strategic Affairs

“Branding is the opportunity to transform businesses and brands in a meaningful way, and that has always excited me. I play to win, am a digitally savvy leader keeping a pulse on the ever-changing consumer and am passionately transparent and down-to-earth.”

Talia DuchnayVice President, CPG, Brand Strategy and Design

“Even the greatest design and brand thinking, when executed poorly, reflects badly on an organization. Flawless implementation and execution are crucial for the success of any project and requires rigorous attention to detail around a proven process.”

Kurt RoffeyDirector, Consulting

Services

Brand StrategyBrand ArchitecturePositioning Brand AlignmentVisual IdentityPackaging DesignGraphic DesignNamingBrand ExpressionEmployer BrandingChange ManagementCustomer Experience (CX)Brand Culture

Our values

Our values are more than just principles; they are the engine of our strategic rigor. At BrandBourg, we combine insatiable intellectual curiosity with a culture of radical collaboration to transform complex challenges into levers for sustainable growth.

  1. We are driven by passion.

    A passion for people. A passion for brands and organizations. A passion for our trade. And a consuming passion for a good challenge. 

  2. We ask why, but mostly, why not?

    We constantly look at things from different angles, in order to find hidden patterns. 

  3. We are willing to go the extra mile.

    We have no tolerance for average work and will do what it takes to deliver excellence. 

  4. United we thrive.

    We believe in the power of cross-disciplinary teams, at BrandBourg and with our clients and partners. We trust each other’s expertise and have each other’s back. 

  5. We are straight shooters. Our word is our bond.

    We are honest and forthright. We are transparent in our communications and actions. And we always deliver on our promises.

Your brand deserves better. Let’s talk.