Owning a Message through Package Design
Bimbo CanadaOwning a Message through Package Design
- Brand Identity
- Naming
- Packaging
The Challenge
The most significant design challenge was finding the optimal balance between a design platform that visually presented Organic within the Bon Matin masterbrand family and one that was more unique and distinct. After all, the sub-segment would have to aggressively compete with a highly recognizable competitive set.
The Solution
“La mie BIO” was recommended as the name for the offering, to create a familiar consistency with La mie de l’artisan (the premium offering within Bon Matin) while capitalizing on the short, impactful abbreviation “BIO”, widely accepted and understood to mean organic.
Illustrative elements depicting ingredients and nature cues encircle the brand identity and create an optimistic tonality and distinctive visual platform for the brand.
The final result is a highly unique package design that leaps off the shelf and enables Bon Matin to own the organic message.
We commend BrandBourg for creating our distinctive Bon Matin BIO platform. They leveraged their insightful understanding of the category, the consumer and the brand to conceive a design that builds on the Bon Matin franchise while distinctly jumping off the shelf and connecting with the organic consumer.
Your brand deserves better. Let’s talk.
Your brand deserves better. Let’s talk.